ORGANIC ACQUISITION

Robokiller

Objectives

• Implement known search engine optimization strategies to increase Robokiller’s visibility in search engine results to ultimately unlock a new organic user acquisition channel for the brand.

• Improve the search visibility of a free customer acquisition hook, Robokiller Lookup, that aims to introduce net new audiences to Robokiller who are using search engines to check if a call or text they received is/is not spam.

• Implement consistent SEO content and link management strategy to drive new organic website traffic, installs, and revenue. Improve the conversion rate performance of users visiting and purchasing on the robokiller.com website.

Key Results

• Implemented known SEO optimization opportunities that increased organic website traffic to Robokiller.com by +150,000 unique pageviews per month within the first 3 months of execution. Resulted in a 30% improvement in domain authority.

• Implemented known technical SEO best practices and optimizations to Lookup.robokiller.com that resulted in +15,000,000 incremental organic search impressions within the first 6 months of execution. Resulted in a 45% improvement in domain authority.

• Built and scaled SEO content team and infrastructure (including GenAI + ChatGPT) to achieve a publishing cadence of 2 content pieces/week - a key contributing factor to SEO outcomes listed above.

• All of the above resulted in a 2x, seven-figure improvement of organic revenue generated from Robokiller’s website within 8 months of implementation.