App Store Optimization

ORGANIC ACQUISITION

Objectives

Implement known app store optimization tactics and strategies to increase Mosaic Group’s portfolio of consumer app brands’ visibility in search engine results to ultimately unlock a new organic user acquisition channel. Develop and manage supporting ASO strategy and a team of 6+ specialists.
Drive improved search visibility in the iOS and Android app stores for Mosaic’s portfolio of 50+ consumer apps, with a heavy focus on leading brands such as Robokiller, Clime, iTranslate, Blossom, and Planes Live.
Implement consistent marketing tactics to Apple and Google editorial teams that will continue to improve developer relationships and earn app store features and awards that improve brand recall.

Key Results

All of Mosaic's leading consumer apps maintain category-leading market share positions in the top 1-5 of their category worldwide for both the Apple App Store and Google Play Stores.
Achieved record-breaking category and store rank heights. Robokiller iOS maintained its position as one of the top-grossing iOS Utilities app from 2017 - 2020. Clime achieved the top-downloaded Weather app in the United States (2022).
Landed 15+ App of the Day, Editorial, or App Developer Award nominations through strategic app store relationship building, marketing efforts, and other ASO tactics for iOS and Android storefronts.
All of the ASO strategies developed under my leadership have generated more than 100 million total downloads at a paid/organic mix of 60%/40%+, more than 5 million total app ratings & reviews, and more than $225 million in revenue for Mosaic Group.

SEO