ORGANIC ACQUISITIONCustomer Marketing & CRM
Robokiller, Mosaic Group
Objectives
Pioneer the development of Robokiller’s customer marketing strategy through email, push, and SMS marketing channels to determine revenue opportunity size for the rest of the Mosaic consumer app portfolio.
Build, recruit for, and scale CRM as a strategic marketing pillar and revenue stream for the Mosaic portfolio, using foundational learnings proven from the Robokiller playbook.
Implement a supporting CRM and marketing tech stack to ensure executional excellence and proper success measurement of this new channel and strategic pillar.
Key Results
The CRM strategy and playbook executed under my leadership grew Robokiller’s email, push, and SMS marketing from $0 to multi-million dollar annual channel performance outcomes from 2019 - 2022. This playbook includes campaigns ranging from activation, retention, re-engagement, reactivation, and retargeting.
Under my leadership, we implemented Teltech’s mobile-first CRM marketing tech stack end-to-end to support CRM performance and access reporting capabilities — LeanPlum, Adjust, Amplitude. We achieved record-breaking implementation timelines of less than 6 months for 3+ Teltech brands.
We recruited for, built, and scaled Mosaic Group’s now independent CRM team of 5+ employees executing campaigns for 10+ leading consumer brands in the portfolio, which generates more than $2 million in incremental annual revenue as of 2023. All tactics and technological infrastructure originated from my foundational work at Teltech.
