MARKETING LEADERSHIP

Mosaic Group

Objectives

• Significantly improve Mosaic’s ability to meet or exceed forecasted performance expectations on an annual basis.

• Improve version control systems that reduce costly and impactful financial forecasting errors for marketing and cross-functionally.

• Built better infrastructure for financial planning, goal management, and tracking. Improve team-wide visibility and alignment consistently on expectations vs outcomes.

Key Results

• I implemented a bottoms-up forecasting process that has been globally adopted by Mosaic + IAC. Our team has evolved these frameworks as a tool for effectively managing performance accountability across a portfolio company of more than 30 consumer app brands.

• Our tracking systems for managing performance expectations versus goals significantly improved operational transparency org-wide; cross-functionally, internally, and upward. This ultimately helped us craft clearer strategic narratives to the IAC board that eventually earned us a successful acquisition by Bending Spoons in January 2024.

• Under my leadership, Mosaic outperformed our annual forecast performance by more than 30% in 2023 - delivering significantly more profit than expected to IAC shareholders and improving the IAC board’s confidence in our ability to execute.