Managed paid acquisition performance of more than 40 advertising channels for Mosaic Group - with a focus on mobile and desktop distribution; Meta/Facebook, Google, Apple Search, TikTok, TV, Programmatic+Affiliate. Consistently achieved 1.5+ LTV:CAC performance outcomes.

Deployed a total TV advertising budget of $20 million+ to deliver $25 million in estimated incremental profit for the Mosaic portfolio since 2020. 70% of lifetime performance results stated were driven from the primary Robokiller brand.

Built a replicable, transferrable, video-first direct-response advertising creative playbook for Mosaic Group that ensured positive performance outcomes of 1.5 LTV:CAC for any existing and new consumer app brand added to Marketing’s scope.

Since 2017, the proprietary PR playbook I developed and executed for Teltech has delivered more than 2,000+ earned Robokiller TV features by networks such as ABC World News, NBC Nightly News, The New York Times, and many more.

Implemented known technical SEO best practices and optimizations to Robokiller.com that resulted in +15,000,000 incremental organic search impressions within the first 6 months of execution and a 2x improvement in organic revenue driven from the website.

ASO strategies developed for Mosaic Group have played a critical part in generating more than 100 million total downloads at a paid/organic mix of 60%/40%+, more than 5 million worldwide app ratings & reviews, and more than $225 million in lifetime revenue.

Developed preliminary CRM strategy and playbook that grew Robokiller’s email, push, and SMS marketing from $0 to multi-million dollar annual channel performance outcomes. Playbook includes campaign scope ranging from activation, retention, re-engagement, reactivation, and retargeting.

Developed Mosaic’s proprietary subscription service strategy playbook that has been recognized as best-in-class in the mobile industry - even by Apple directly. Mosaic’s consumer mobile app brands continue to set industry benchmarks as one of the highest non-gaming purchase rates (20%+) and highest-retaining trial retention rate bases of 60%+.

Within 12 months of building Mosaic’s organic social team & infrastructure, playbook developed under my leadership achieved 700 million incremental unique impressions across Tiktok, Instagram, and Facebook for the Clime brand. Reach and followership traction generated helped Clime achieve the leading share of voice in the social weather category on TikTok & Instagram.

Led the go-to-market strategy for Robokiller Enterprise, an API service designed for developers to easily integrate Robokiller’s call & text blocking algorithm into their network infrastructure. Achieved significant ARR traction in the first year of launch.

Facilitated and executed more than 3 for-profit acquisitions in the consumer tech categories; Robokiller by IAC in 2018, Confide by Teltech in 2021, Mosaic by Bending Spoons in 2024. Achieved valuations above $100M in 2 of 3 listed.

Led the end-to-end reorganization of Mosaic Group’s 4 siloed marketing divisions, 40+ employees to centralize into a single team best suited to support current business needs. Resulted in 2x improvement in organizational performance deliverables and team churn reduced to 0% in first 90 days.

Achieved 2x improvement in annual performance outcomes vs annual forecast expectations that has improved board confidence in our ability to execute - ultimately helping IAC shareholders through more accurate (but not less aggressive) financial expectations.